Media standards is an academic concept and research field concerned with the formal and informal rules, guidelines, and technical specifications that govern the creation, production, distribution, and consumption of media. This domain investigates the diverse array of norms across various media forms and technologies, encompassing technical specifications (e.g., data formats, transmission protocols), editorial style guides, professional ethical principles (e.g., accuracy, fairness, privacy), and regulatory frameworks. Research in this area examines how these standards are developed, implemented, enforced, and evolve, analyzing their influence on media content, infrastructure, quality, interoperability, ethical conduct, and the shaping of socio-technical media systems.